We determined that $1,499,000 was the appropriate price for the house. It was late February and midway through the season. The owner was moving this May so we didn’t have time to fuss around. That was until the nosey neighbor showed themselves.
There are lots of different types of nosey neighbors. Cray Cray’s, Jerks, Passive Aggressive, Smarty Pants, and on and on. This particular nosey neighbor is a “dog walking nosey neighbor” and she told the client to price it at $1,525,000. “Keep the values up”, she exclaimed. Our client felt the pressure and raised the price. In one sense the relief of running into the DWNN or “DAWN” meant less pressure. Not on selling the house but on dealing with the DAWN! After two weeks, showings were minimal and we were getting the wrong Buyers in line. I talked with our agent about it and there were several issues that needed to be addressed. 1) Carry Cost 2) Seasonality. 3) Pricing it in the right aisle.
I have WORDS I could say to the DAWN. There are other issues with the Nosey Neighbor which I’ll reveal later in the article, but first lets address the fact that Homeowners usually have no idea of the real cost of carrying a home. Many think they bought it cheap and own it free and clear. Ok. Let’s say for arguments sake that they cleared $1,420,000 in our case and have no mortgage. Back in the pre-covid world, sticking $1,420,000 under your mattress was about the same as putting it in the bank. Today, 5% on $1,420,000 is $71,000. It doesn’t matter if there isn’t a mortgage, and you bought the place for $360,000. The return of $71,000 is real money. What are your taxes? $20,000. How about insurance? Oh, that went up to $15,000. HOA cost? $1,000 a month or $12,000 a year. Landscaping another $4,000 a year not including new plantings. Electricity, water, home watch, club cost, sewer, stuff that goes wrong. Basically it’s at least $10,000 a month to carry the house. I wonder if the DAWN would be interested in contributing?!?
Second is seasonality…..
The seasonal renters are leaving in just 4 weeks. While they may or may not buy your home, they spur activity. Once they buy something it typically frees the homeowner to purchase something else. Snowbirds also start to dissipate in April and May. People do shotgun type purchases since they are zoned in more. The family market is more in April, May, and June. So, the problem for our homeowner comes if it’s a receding buyer pool come March 31, 2023. If it doesn’t sell then that $10,000 a month could continue on through the summer time. A $1,470,000 sale price closing on May 1 is be better than a $1,450,000 sale price on August 1. The three months of $30,000 carry nets you a loss of $10,000. Homeowners often say “I don’t need to sell” but once you look at it like a business, they really do need to sell.
As far as price goes, Sellers need to understand that in a low activity market, “must” Sellers will lower the price. Meaning if everyone at $1,525,000 to $1,550,000 needs to sell and moves the price to $1,499,000 along with yourself, than you are back to square one with more competition. Getting ahead of the curve before that happens is critical.
Nosey neighbors can be an asset to real estate agents but usually are a source of confusion to the homeowner and a nemesis of misinformation that the Realtor has to combat. They confuse on price and marketing, and give tons of misinformation. The one asset is they can spread the word. You want them to be aware of it and bring their friend unless it’s a CRAY CRAY neighbor. Cray cray neighbors can ruin a deal so try to keep those away.
As far as our story is concerned, I suggested we approach the DAWN to see if she would contribute the $10,000 a month carry cost. I said if you do that, the DAWN will see you and run back into your house and never bother you again. We changed the price to $1,499,000. This generated 2 separate Buyers and a bidding war broke out. It sold for $1,512,000.
Now that it dawns on me, our homeowner client will have moved and definitely will never see that DAWN again.
Charlie Gale is a native Floridian (yes it’s true…you can check his birth certificate!) You’ll have a fun time working with Charlie as he has a laid-back personality and dry sense of humor. But don’t let that fool you as he is intense at work. He credits his incredible work ethic to his father whose company did much of the land excavation (clearing out canals, lakes) and helped build homes in Mirasol, PGA National, and the Shores of Jupiter. “Dad was up at 5:30am and worked until 7:30pm. He got that drive from growing up on a farm and taking pride in a job well done.” Charlie learned construction & Real Estate and can tell you what this area looked like before the booming transformation. Charlie and his wife Michelle have 3 children, and Charlie is actively involved in their schools and athletic associations. He can help point clients who are new to the area to the best schools and sporting organizations nearby.
It’s not every day that you meet someone who wakes up with a passion in their hearts for the job that they do. Andrew Seifter wakes up with his heart beating for Real Estate. Jumping into the corporate working world fresh out of college, Andrew was managing a staff of 200+ in the busy Atlanta, Georgia restaurant industry. It was quite the surreal experience managing employees from all backgrounds, experiences, and ages, but it was a breeze for Andrew’s hard-working personality! Andrew knows how to work and manage stress in a fast-paced and high-stakes environment. The reason he left? He was getting married and wanted to start his most important job yet – family. Which meant it was time to get home for family dinners.
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