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ECHO Fine Properties is unique in the industry, a non-traditional approach to an old, “traditional” business joined with a ground-breaking tech product. Our 57-point Home ECHOnomics Guarantee capsulizes our commitment to meeting the needs of every customer. Our “Best Sellers” book of 445 glowing testimonials proves that the combination of 50 top agents and an industry-leading team of gifted Realty Nerds are the reasons we leave nothing but happy buyers and sellers in our wake.
If you called Jeff Lichtenstein “Mr Information,” you’d hit the mark. He sees every interaction as an opportunity and any discussion a chance to learn something. He’s an excellent listener — successful Realtors have to be — and a deep thinker.
Lichtenstein has a business degree from Syracuse University, but learned about business selling fabrics for his father’s home furnishing textile company through high school and college. After graduation he took his show on the road, traveling 35 weeks a year selling home furnishing fabric to manufacturers, distributors, and retailers. When the company was sold, Jeff turned down a job promotion and changed industries. He also promised his wife, Veronica, and kids Sam and Jade, that they’d have dinner as a family every night.
Lichtenstein found a way to excel at business and stay close with his family, a win-win, he says. It helps that the office is only 10 minutes from his house, but he’s at the office before the sun comes up, ready to lead his 40-person team of specialists onto the field. Lichtenstein streamlined the business, breaking it down into parts and automating it as much as possible to improve efficiently, much like an assembly line where each person does a part and they do that part really well.
To do it, Lichtenstein embraced the digital revolution. He saw the value of social media early on, hiring a social media strategist to get the company name all over the world wide web. The social media experts continue to produce for the company, with half of all leads coming through the online pipeline.
A few years ago, Lichtenstein decided to change the name of his company, Jeff Realty, to something that meant something to him. He knew deciding on a name is one of the most important branding decisions he would make.
On a cruise with his wife, he watched dolphins play. Dolphins were cool, he thought, because of their pod structure, their interactions, their reliance on communication to successfully navigate a truly treacherous habitat. But he didn’t like the name dolphin. Sonar was too harsh. Echo had a nice ring. It made sense. Echo-location was clever. Everything fit.
“Fit” is at the core of what the Echo Fine Properties team does. Lichtenstein knew, especially after the events of 2007, that a team would fare better in the current landscape.
At Echo, two client concierges respond to initial inquiries. They conduct interviews which are used to match the right Realtor to the right buyer or seller. Want a golf course property? There’s a specialist for that. Seaside? There’s an agent who knows every inch of waterfront available at any given moment. His IT generates 350 marketing reports that help the team target trends.
Visuals are more critical than ever with everyone having access to high-quality video and photos. Lichtenstein has a team of photojournalists who make sure the property is staged to sell and is reflected, literally, in the best light. They nail down every photo and write hip headlines and snappy copy. He brought that aspect in house when he realized hiring freelancers put him on their timetable. That wasn’t going to work. And they weren’t motivated the way a team member is.
Lichtenstein hires new members cautiously with just a few requirements: “They have to be good people, someone you’d like to be around. They must have positive energy. And drive.”
“We are different from other firms in that we have 57 items we promise and guarantee to do for every client. It’s called our Home ECHOnomics Guarantee. Nobody can offer close to what we do because every agent out there doesn’t have the unique set up that we do.
Our agents are first and foremost handpicked, have the finest professional credentials and know the area like the back of their hand. Our job is to assist them so they can fully concentrate on the client.”
Owner Jeff Lichtenstein is hands on. Feel free to talk with him or one of our client concierges directly at 561.500.ECHO. We will quarterback and match the perfect luxury specialist to work on your dream purchase or sale.
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