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First Things First……
Last week, we missed a few Jeff’s Journals from going out. It was about the Creative Process and how AI is being used in Marketing. You can check it out here….
My good grammar school friend, Kro from Highland Park, Illinois is a Seattle Seahawks fan for no apparent reason. He is obviously very happy this week with his team winning the Super Bowl. Kro and another buddy of mine, Beems, went to the University of Wisconsin in Madison. I remember them telling me about their roommate and their first encounter with Michael Medderick from New York City. New York Mike said, “If it’s not in New York, it doesn’t exist.” While we Chicagoans developed a second-city complex, the statement felt fairly true — although Michael Jordan, and then finding anything on the World Wide Web, eased our feelings of sitting in coach.
There are other absolute sayings in life. “It ain’t over till it’s over” — as we Yogi “Chicago” Berras fans know! “You only live once,” however James Bond (more about Bonds in a moment) said, “You only live twice.” “It’s always sunny above the clouds.” Sometimes below, if you reside in Florida, at the same time. Franklin claimed, “There is nothing as certain as death and taxes” (except us Floridians, who don’t have a state tax 😊). “Sure Jan”, from the Brady Bunch only to be amended by the would have been baseball Hall of Famer and alleged steroid user, Barry Bonds, who remarked “what’s wrong with Protein Shakes”?
All of this reminds me of an absolute saying in real estate: “An offer that is not in writing does not exist.” Buyers, sellers, and Realtors sometimes get into bad habits where they verbally horse-trade. There are six reasons why offers should be in writing….
An old famous epigram attributed to Antonio in Shakespeare’s Merchant of Venice and later in a song by Rapper Wu-Tang Clan is that “My word is as good as my bond.” Well, in the courtroom, that bond is a junk bond. The judge will look at you funny and kick you out of the courtroom. In a court of law, a verbal offer is discarded. It means nothing. Writing is the basis of our society of law and will be the interpretation of all decisions. Case dismissed.
Things get real when an offer is in writing. It’s easy to tell people to take a hike, or have someone say they will think it over. When the offer is in writing, it becomes real. People go back to their study and study it.
Here are some of the key particulars to an offer other than the price…
a. First deposit
b. Second deposit
c. Dates between deposits
d. Who is holding escrow
e. Time of acceptance
f. Inspection time
g. Closing date
h. Special terms
i. Furniture
j. Type of contract
k. A million addendums
l. Disclosures
m. Mortgage
n. Contingencies
o. HOA or condo information
p. Was it signed properly
A–P are just the basics. There are countless addendums or contingencies that need to be checked. A full-price offer on your home that is contingent on them putting their home on the market and selling it is as worthless as the junk bond. Without seeing the offer in writing, how would you know that?
People tugging over the rug being included or excluded at closing. If it’s in writing, there are no discrepancies. Black and white in writing of what is included, as far as furniture is concerned, is crucial.
People move when it’s in writing. They have a deadline to respond.
Were there termites or mold? Special assessments? Is a data center coming next door? All of that is something that a written contract would show.
Michael Jordan said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to take the game-winning shot and missed.” MJ also took something like 15 years to sell his home in Highland Park, Illinois. If you have your contracts in writings, there won’t be so many misses.
Jeff Lichtenstein, originally from Chicago, got his start in the home furnishings textile business where he traveled over 35 weeks a year selling fabrics. After the family business was sold, Jeff moved to Florida and became a real estate agent. Today he is the owner and broker of Echo Fine Properties, a luxury residential brokerage voted best brokerage of the year. Jeff manages a non-traditional model of real estate that mimics a traditional business model. Echo has 100 agents, an average of one million dollars per transaction and over 500 million in annual sales. Between traveling for work and annual family trips to national parks with his wife and 2 now adult children, Jeff has visited 49 states. He is also one of the few Chicago White Sox fans you’ll ever meet. Some publications he has been quoted in.
Author of business & leadership book How Making a Sandwich Can Change Your World – The Amazing Success of the PB&J Strategy – Available to Buy Now!
Feel free to ask him a question directly at [email protected] including a complementary valuation of your home.






Main Office
561.500.ECHODirect Line
561.500.ECHOStuart Office
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561.500.ECHOEcho Fine Properties, winner of Best Brokerage of the Palm Beaches in 2020, 2021, 2022, 2023, 2024, 2025, and 2026 is located in Palm Beach Gardens, Florida. We are a family-owned local brokerage that prides itself on having the finest full time luxury real estate agents who know the area backward and forward. Each agent is hand selected to join us for their knowledge of the area including golf club communities, gated communities, equestrian and ranch estates, condominiums, and waterfront and boating estates. Echo is unique in real estate in that our company pays for all marketing, advertising, and all support which is handled in-house. WE PAY, which lets the agent concentrate on our customers. Unlike other firms, agents never have to compromise the marketing budget. Our Home ECHOnomics Guarantee offers an unheard of 57-promises. This website consists of 5 separate MLS feeds, giving 100% accuracy ranging from Miami to Fort Lauderdale to Palm Beach to Martin County.
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