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Updated June 16, 2026 1:21PM EST
















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$1,000,000 is the new $650,000. That’s basically what has happened to tons of homeowners in just 2.5 years time. As a matter of fact our average sale price here at Echo Fine Properties company wide is $1,000,000. While that is still way above the average sale combining single family homes and condos, a million dollar sale has become very ho-hum.
A million-dollar transaction used to be a big deal. Agents would oftentimes work for years before they would have their first million-dollar deal. I remember when I started in 2001, I sold a home for $1.5m and it was the biggest sale in Steeplechase. One of maybe 3 or 4 sales ever above a million there. In the last 365 days out of the 16 sales in Steeplechase, all but 1 was under a million and even that one was $950,000
In PGA National, you’d have zero, 1, or at most 2 transactions a year over a million. Even in country clubs like BallenIsles or Ibis, it was more 1-off sales than the norm.
Then 2020 happened. In January 2020, the average transactions went from $376,000 to $620,000 in June 2022!!! That’s a 65% increase in price in just 2 ½ years.


In 2019 there were 1,777 sales above a million dollars. That increased to 4,458 homes in 2021. Condo/townhome average sales are much lower but have jumped from $205,000 to $312,500.


Before 2021, there was never a sale above a million dollars in Egret Landing in Jupiter, a single family community of 640 homes.
The first one occurred July of 2021. Residents started freaking out strutting around that they lived in a million dollar neighborhood. This year alone 8 million-dollar sales have already closed. Now a million dollar sale is a yawn ![]()
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Martin County also has its fair share of millionaires as the average price went from $410,000 to $590,000. In 2020 there were 319 sales above a million. In 2021 that skyrocketed to 559 sales.


So, who benefits? If you’ve had your home a long time, you’ve enjoyed fantastic appreciation. If you are looking to downsize, its a great time to cash out and put some money in your pocket. The tax man is also happy and those 3% limits for people who are homesteaded and 10% limit for non-homesteaded will increase year after year for a long time.
This article was brought to you by the letter M. So sorry for the advertising sell out but we will need the revenue as a million dollars just isn’t what it used to be anymore.
Jeff Lichtenstein is owner and broker of Echo Fine Properties, a luxury real estate brokerage selling real estate in Jupiter and homes in Palm Beach Gardens, Florida. He has 20 years of real estate experience, has closed over 1,000 transactions, and manages over 70 agents in a non-traditional model of real estate that mimics a traditional business model. Some publications he has been quoted in.
Feel free to ask him a question directly at [email protected] including a complimentary real valuation of your home.
Jeff Lichtenstein, originally from Chicago, got his start in the home furnishings textile business where he traveled over 35 weeks a year selling fabrics. After the family business was sold, Jeff moved to Florida and became a real estate agent. Today he is the owner and broker of Echo Fine Properties, a luxury residential brokerage voted best brokerage of the year. Jeff manages a non-traditional model of real estate that mimics a traditional business model. Echo has 100 agents, an average of one million dollars per transaction and over 500 million in annual sales. Between traveling for work and annual family trips to national parks with his wife and 2 now adult children, Jeff has visited 49 states. He is also one of the few Chicago White Sox fans you’ll ever meet. Some publications he has been quoted in.
Author of business & leadership book How Making a Sandwich Can Change Your World – The Amazing Success of the PB&J Strategy – Available to Buy Now!
Feel free to ask him a question directly at [email protected] including a complementary valuation of your home.






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561.500.ECHOEcho Fine Properties, winner of Best Brokerage of the Palm Beaches in 2020, 2021, 2022, 2023, 2024, 2025, and 2026 is located in Palm Beach Gardens, Florida. We are a family-owned local brokerage that prides itself on having the finest full time luxury real estate agents who know the area backward and forward. Each agent is hand selected to join us for their knowledge of the area including golf club communities, gated communities, equestrian and ranch estates, condominiums, and waterfront and boating estates. Echo is unique in real estate in that our company pays for all marketing, advertising, and all support which is handled in-house. WE PAY, which lets the agent concentrate on our customers. Unlike other firms, agents never have to compromise the marketing budget. Our Home ECHOnomics Guarantee offers an unheard of 57-promises. This website consists of 5 separate MLS feeds, giving 100% accuracy ranging from Miami to Fort Lauderdale to Palm Beach to Martin County.
*Interest rates, loan terms, down payments, monthly payments, application fees, points, mortgage insurance, property appraisal, credit profile, closing costs, escrow requirements, governmental policies, market conditions, HOA dues, homeowner's insurance and other factors shown are estimates provided for informational purposes only. This information deemed reliable but cannot be guaranteed accurate; we urge you to consult with your mortgage loan provider as these rates are subject to change without notice and are typically updated weekly. Actual rates, payments and costs may vary. All loans are subject to credit approval. Mortgage rates, loan terms and conditions provided by Ryan D. Brown, CrossCountry Mortgage, LLC (NMLS #334861) Telephone: 561.707.0277. CrossCountry Mortgage, LLC is an Equal Housing Lender (NMLS #3029). Use of this website and information available from it is subject to CrossCountry Mortgage LLC website. See Echo Fine Properties LLC Disclosure & Disclaimer Notice. This paragraph shall not constitute an endorsement, recommendation, suggestion or referral; you must make your own decision regarding the selection of a mortgage broker, bank or lending institution.
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