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Updated June 16, 2026 1:21PM EST
















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Years ago I wrote 2 blogs titled, Zillow, is for Idiots , which held up well. It shows how “off” AVM (automatic valuation models) can be. People want desperately to “push a button” with the immediate answer so if you notice, we put both the Zestimate and the RPR (more accurate in my opinion) on every home you see when browsing our website.
Today, though we are in a situation that is much more volatile regarding figuring out the true valuation of a home.
CMAs are always a combination of logic, art and the street. You must look at 3-6 months of past sales combined with adding/subtracting for square footage, bedrooms, baths, room, construction type, pool, view, year built, improvements, etc. The art form is a mixture how well something is put together (the aesthetics) and what is happening at street level. Light that is coming in from a well-designed floor plan or the proper design of kitchen colors and materials is art form. The street level part is what an agent is seeing on the ground at real time. A true appraiser will not consider what is happening at street level at all. They are very much like that old Dragnet serious. Just the facts “Ma’am”! The problem with that is that sold stats in this market are beyond old. A home that went under contract in January and closes 90 days later does not tell you what the real market valuation is today. In this market, values might have gone up 10% + in the past 90 days.
Consumers believe its easy to sell right now and while that is true, Sellers can leave a monumental amount of money on the table if they do not evaluate properly. I know someone who sold quickly and thought they did great and sold 15% short. On a $800,000 sale, they left at least $100,000 on the table and thought they did great. You can’t say something to someone once they do that but you must maximize and treat your home sale seriously and cautiously.
People want immediate answers today. They want to go to Zillow and get a Zestimate or some other automated AVM. There has always been a problem with these in that none of these know if you have remodeled or put a new roof on or replaced the windows with impact glass. A homeowner could put in $100,000 and Zillow would not have a clue as they never came to the house. It is just a feel-good button. To make matters worse, the market is changing so quickly, that if there is not a remodeled cherry within a 6–9-month period, than these types of automatic valuations could be off 25-30%. If a Seller is relying on this, then a fast sale which a Seller thinks is great, could be the dumbest financial situation one could make.
Check out all Current South Florida Market Statistics Here! Find Days on Market, Closed Sales, Active Inventory, Median Sales Price, Mortgage Rates, and more for Palm Beach, Martin, St. Lucie, Broward, Indian River, and Miami-Dade!
Jeff Lichtenstein is owner and broker of Echo Fine Properties, a luxury real estate brokerage selling real estate in Jupiter and homes in Palm Beach Gardens, Florida. He has 20 years of real estate experience, has closed over a 1,000 transactions, and manages over 50 agents in a non-traditional model of real estate that mimics a traditional business model. Some publications he has been quoted in.
Feel free to ask him a question directly at [email protected]
Check out all Current South Florida Market Statistics Here! Find Days on Market, Closed Sales, Active Inventory, Median Sales Price, Mortgage Rates, and more for Palm Beach, Martin, St. Lucie, Broward, Indian River, and Miami-Dade!
Jeff Lichtenstein, originally from Chicago, got his start in the home furnishings textile business where he traveled over 35 weeks a year selling fabrics. After the family business was sold, Jeff moved to Florida and became a real estate agent. Today he is the owner and broker of Echo Fine Properties, a luxury residential brokerage voted best brokerage of the year. Jeff manages a non-traditional model of real estate that mimics a traditional business model. Echo has 100 agents, an average of one million dollars per transaction and over 500 million in annual sales. Between traveling for work and annual family trips to national parks with his wife and 2 now adult children, Jeff has visited 49 states. He is also one of the few Chicago White Sox fans you’ll ever meet. Some publications he has been quoted in.
Author of business & leadership book How Making a Sandwich Can Change Your World – The Amazing Success of the PB&J Strategy – Available to Buy Now!
Feel free to ask him a question directly at [email protected] including a complementary valuation of your home.






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561.500.ECHOEcho Fine Properties, winner of Best Brokerage of the Palm Beaches in 2020, 2021, 2022, 2023, 2024, 2025, and 2026 is located in Palm Beach Gardens, Florida. We are a family-owned local brokerage that prides itself on having the finest full time luxury real estate agents who know the area backward and forward. Each agent is hand selected to join us for their knowledge of the area including golf club communities, gated communities, equestrian and ranch estates, condominiums, and waterfront and boating estates. Echo is unique in real estate in that our company pays for all marketing, advertising, and all support which is handled in-house. WE PAY, which lets the agent concentrate on our customers. Unlike other firms, agents never have to compromise the marketing budget. Our Home ECHOnomics Guarantee offers an unheard of 57-promises. This website consists of 5 separate MLS feeds, giving 100% accuracy ranging from Miami to Fort Lauderdale to Palm Beach to Martin County.
*Interest rates, loan terms, down payments, monthly payments, application fees, points, mortgage insurance, property appraisal, credit profile, closing costs, escrow requirements, governmental policies, market conditions, HOA dues, homeowner's insurance and other factors shown are estimates provided for informational purposes only. This information deemed reliable but cannot be guaranteed accurate; we urge you to consult with your mortgage loan provider as these rates are subject to change without notice and are typically updated weekly. Actual rates, payments and costs may vary. All loans are subject to credit approval. Mortgage rates, loan terms and conditions provided by Ryan D. Brown, CrossCountry Mortgage, LLC (NMLS #334861) Telephone: 561.707.0277. CrossCountry Mortgage, LLC is an Equal Housing Lender (NMLS #3029). Use of this website and information available from it is subject to CrossCountry Mortgage LLC website. See Echo Fine Properties LLC Disclosure & Disclaimer Notice. This paragraph shall not constitute an endorsement, recommendation, suggestion or referral; you must make your own decision regarding the selection of a mortgage broker, bank or lending institution.
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