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31 JUL

The Staging Challenge? Can You Handle The Truth About Your Home?

By Jeff Lichtenstein

Are you thinking of renovating your home and want to make the right investment decisions? Or are you considering moving and want to get your home ready to “stage”?

We are happy to help you so long as you take a deep breath, put away the knives and swords, and reframe your thought process. Yup, staging advice can be that personally hurtful.

When we come in to give renovating or staging advice, we do it with as nice a bedside manner as possible, but it usually is taken the wrong way. Everyone says please tell me the truth, I won’t take it personally. But as Jack Nicolson said in A Few Good Men, “You Can’t Handle The Truth”.


And Jack is right. We can’t handle the truth because our home is where we love, play, and make lasting memories. And when someone tells us to make changes, it is hurtful. It can be as hurtful as saying you need to lose a few pounds or that sweater doesn’t look good on you.

So your job is to take a deep breath and understand that StageTime is different than ShowTime. In StageTime, we have a mindset of a doctor and lawyer and want to give you the best advice that will net you the most amount of money for your home. We keep in mind your budget and how much effort it will take to make changes. We ultimately give you solutions, reasons why it will help, and tell you how much each solution will net you.

During StageTime, clients confuse our advice for not liking their home or thinking we won’t sell it hard if they don’t do as we suggest. Thus, they are confusing ShowTime with StageTime.

For example, in StageTime, we might suggest putting some window treatments up to block the sun with a home that has a western exposure. That doesn’t mean we mention the negative of the hot sun during ShowTime if you don’t invest in window treatments. In ShowTime, we are “on” and your home has the most breathtaking sunset views and every Buyer would be crazy not to buy it as they would miss those gorgeous sunsets.

Some Realtors won’t give much staging advice at all for fear of losing the listing because they think you don’t like their home. Never hire a Realtor like that because they aren’t looking out for your best interests. A good Realtor is an honest advisor during StageTime, and separately, a positive Seller of your home for you during ShowTime.

See the difference!

Give us a buzz if you’d like some honest staging advice. And remember to put away those pitchforks!



Posted in Homes For Sale, real estate on July 31, 2016 at 2:30 am.


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