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Updated May 18, 2026 4:28AM EST
















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First Things First
I’m not going to get into what Tariffs mean for the overall economy as that’s not a pot of water I’m qualified to stick my finger in. However, on the real estate side, I’ll give you three thoughts.
1. The stock market was way down as I’m sure you are aware. Oil was also way down. Even Gold was down! Gold isn’t supposed to be down when markets drop. So, when it comes to uncertain markets, real estate has always been a safe bet. Real estate is real and over the long haul, it goes up. That happened after 9/11 and during the pandemic. We are short millions of homes in the United States and that is not going to change because most either own their homes outright or have a mortgage under 4%. There is not going to be any significant foreclosure or short sale crisis no matter what.
2. Mortgage rates have tumbled. They were near 6.5% for a 30-year fixed and 6.25% on a 15 year fixed. 6.00% for an FHA or VA. My mortgage guy, Ryan Brown told me that he just locked in a guy on a Jumbo loan for $5.125%.
This might reverse itself and if inflation comes, you will need to act quickly as I’d be surprised if these hold. You can check out the latest mortgage rates here.
3. If inflation comes, you will want to consider purchasing now if you are on the fence. In that scenario, new construction will jump considerably, and resale prices today could be a cheap bargain because they will rise with inflation.
Now on to today’s JJ.
Snip Snip SNIP! That last snip is how our son, Sam, at age three, heard the scissors, when getting a haircut. Yes, the same Sam who last week I wrote about taking 45 minute showers.
We tried everything and everywhere. Logic. Being funny. My hairdresser. Veronica’s hairdresser. Kid hairdresser. Nothing worked.
It took going to Disney World to break the spell. The first little town shop when you go straight through the gates at Disney is the barber shop. We were going to Disney World and decided to stop in. That barber for the next two years became Sam’s go to barber. He had these Disney Character stickers. Snip. Mickey. Snip. Winnie the Pooh. Snip. Goofy.
All of a sudden Sam’s bangs were cleared and we could see his face. With real estate, we adopt the same strategy. We need to clear the sea and see your bangs (pun intended).
Here are four snip snip Snip strategies (with a few before and after photos) to open up your home whether you are just living and enjoying it or want to sell…..
1. The Landscaping
Homeowners don’t like to cut their landscaping. This is because they paid for it and like the privacy. The problem is you can’t see beauty when you can’t even see the beauty. Take a home we just closed last week. It sat for months and expired. The Seller came to us and said what do we do? Is it the price? It actually wasn’t the price. We took the hedge cutters out and got rid of the landscaping. All of a sudden there was a magical lake view that was blocked by the hedge. The Seller questioned about the privacy. I shot back that, you aren’t living in the house anymore and even if you were, who was going to see you? A duck? She obliged. Within two weeks the house went under contract and closed last week.




2. The Front Door Field Trip
When was the last time you visited through the front door? For some of you, maybe when you first looked at the home. Many of you just enter through the garage door and never enter through the front door. However, your visitors and Buyer will as a first impression. Take a look at these photos. The first photo was photos we took of a home we just listed. The first has indoor furniture and outdoor furniture that is blocking the view bath of outdoor living and pool areas. Sweep them away and let us see the beauty of living in Florida sunshine.




3. Blinds
Open up all window treatments. Too many homeowners have heavy window treatments or never open up the blinds. Your visitors and Buyers will be blind (another pun) to what is outside. Plus, everyone wants light, open and spacious. Open them up.
4. Counter Space
I recently wrote about how I purchased an ice making machine to save my teeth from cracking. Chomp Chomp Chomp. Move it away along with any other contraptions you’ve been suckered into buying. Less is more when it comes to counterspace.
If you are still having trouble with any of these concepts and want to list your home, just remember to stick with the sticker plan. If not, expect the Buyer to stick it to you!
Jeff Lichtenstein, originally from Chicago, got his start in the home furnishings textile business where he traveled over 35 weeks a year selling fabrics. After the family business was sold, Jeff moved to Florida and became a real estate agent. Today he is the owner and broker of Echo Fine Properties, a luxury residential brokerage voted best brokerage of the year. Jeff manages a non-traditional model of real estate that mimics a traditional business model. Echo has 100 agents, an average of one million dollars per transaction and over 500 million in annual sales. Between traveling for work and annual family trips to national parks with his wife and 2 now adult children, Jeff has visited 49 states. He is also one of the few Chicago White Sox fans you’ll ever meet. Some publications he has been quoted in.
Author of business & leadership book How Making a Sandwich Can Change Your World – The Amazing Success of the PB&J Strategy – Available to Buy Now!
Feel free to ask him a question directly at [email protected] including a complementary valuation of your home.






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561.500.ECHOEcho Fine Properties, winner of Best Brokerage of the Palm Beaches in 2020, 2021, 2022, 2023, 2024, 2025, and 2026 is located in Palm Beach Gardens, Florida. We are a family-owned local brokerage that prides itself on having the finest full time luxury real estate agents who know the area backward and forward. Each agent is hand selected to join us for their knowledge of the area including golf club communities, gated communities, equestrian and ranch estates, condominiums, and waterfront and boating estates. Echo is unique in real estate in that our company pays for all marketing, advertising, and all support which is handled in-house. WE PAY, which lets the agent concentrate on our customers. Unlike other firms, agents never have to compromise the marketing budget. Our Home ECHOnomics Guarantee offers an unheard of 57-promises. This website consists of 5 separate MLS feeds, giving 100% accuracy ranging from Miami to Fort Lauderdale to Palm Beach to Martin County.
*Interest rates, loan terms, down payments, monthly payments, application fees, points, mortgage insurance, property appraisal, credit profile, closing costs, escrow requirements, governmental policies, market conditions, HOA dues, homeowner's insurance and other factors shown are estimates provided for informational purposes only. This information deemed reliable but cannot be guaranteed accurate; we urge you to consult with your mortgage loan provider as these rates are subject to change without notice and are typically updated weekly. Actual rates, payments and costs may vary. All loans are subject to credit approval. Mortgage rates, loan terms and conditions provided by Ryan D. Brown, CrossCountry Mortgage, LLC (NMLS #334861) Telephone: 561.707.0277. CrossCountry Mortgage, LLC is an Equal Housing Lender (NMLS #3029). Use of this website and information available from it is subject to CrossCountry Mortgage LLC website. See Echo Fine Properties LLC Disclosure & Disclaimer Notice. This paragraph shall not constitute an endorsement, recommendation, suggestion or referral; you must make your own decision regarding the selection of a mortgage broker, bank or lending institution.
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