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OPEN HOUSE: The Difference Between Ours and the Rest | JeffTV

By Jeff Lichtenstein

When most Realtors do an open house, they’ll get 3 to 5 people that come. Our agency does open houses every Sunday and we normally get somewhere between 40 and 60 people showing up. How do we do that? Firstly, we have an email subscriber base of about 60,000 people that receive email blasts every Sunday, making them our biggest source. Secondly, we pop up at the very top of Google searches and also have another 8 or 9 different lead-generation sources. Thirdly, although most real estate agencies have cut back on the newspaper, we are still publishing full-page ads in Sunday’s Palm Beach Post highlighting all of our open houses for the day; so we get a lot of people showing up that still look at the paper. The fourth thing that we do, aside from putting announcements on different types of websites like and Zillow, is go out and place old-fashioned signs in front of the home. You’ll see other Realtors putting out these tiny little signs in the grass, but our team uses a 4-foot-tall sign that there is no way anyone will miss. So, if you want to have high traffic at your open house, choose and you’ll be bombarded with traffic!

Click Here to see Open Houses in Palm Beach County

Posted in Homes For Sale, JeffTV, open house on February 2, 2016 at 6:00 am.


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