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13 MAY

How we sold 190 Commodore Drive…..Twice!

By Jeff Lichtenstein

Problem #1: This property, a Mustapik new construction just off the 11th tee and NOT on the water, was listed for 1214 days by another realtor.

Lichtenstein Solution #1: Find the buyer.

Result #1: We did, and a successful sale. ๐Ÿ™‚

Problem #2: Shortly thereafter, the buyers missed their close friends in Vero Beach and felt they had made a mistake. They called us, told us they had already purchased another home in Vero Beach, and asked us to resell their home. What we were to learn shortly thereafter was that their interior decorator had moved out all of the valuable artwork, accessories, bedspreads, etc., and took them to Vero and left us with an unappealing shell.

Lichtenstein Solution #2: We were quite shaken when we discovered this, called the owner and told him that his interior designer had just reduced the value of his home by $500,000! We strongly recommended that we call in our interior designer and come up with a budget to make the home extremely attractive so that a buyer would have to do nothing more than bring their wardrobe and toothbrush.

The owner gave us the go-ahead and both Jeff and Cary were intimately involved in the process of staging this house for sale. Combined, we have over 40 years of experience in the fabrics business, attending furniture shows twice a year, designing for and selling to over 400 furniture manufactures annually. Decorating for us is a great change of pace and we know instinctively how to make a house have universal appeal.

We timed our open house for December 1st when most of the snowbirds were visiting to get maximum exposure.

Result #2: We received an offer within 11 days and closed 2 weeks later so the new owner could have it for the season. Not only did we sell it, but we achieved $500 per square foot for property NOT on the water. It was a high price for a home NOT on the water, but it was also new construction, fully furnished, so it was a fair price for both the buyer and seller.

Posted in Admiral's Cove, Admiral's Cove homes, Admiral's Cove homes for sale on May 13, 2011 at 8:45 am.


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