Don’t Be That Guy! You know, the one that is totally inflexible, and won’t engage in healthy negotiations?
Commercial real estate is reliant on good business negotiations. When a seller plants their feet in concrete and does not engage in negotiations, word gets out quick that they are inflexible, which can lead to people not wanting to engage in a potential transaction. If you have sound reasons for sticking to your guns, you had better be able to explain it. Otherwise, people will think that either you don’t know the value of your asset, or you are just a greedy jerk.
Know your market, so you don’t end up being That Guy!
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