COVID-19 Real Estate Update from Broker / Owner Jeff Lichtenstein - EchoFineProperties - Echo Fine Properties Artboard 1? alert-icon? Artboard 1? ? ? delete-icon? edit-icon? email-icon hide-hover-icon? Artboard 1? login-icon-white Artboard 1? next-icon-left next-icon-right-left next-icon-left-ochre next-icon next-icon-right-grey next-icon-right-ochre plus-with-circle-iconP search-fw-icon? search-icon-ochre search-icon-white
28 MAR

COVID-19 Real Estate Update from Broker / Owner Jeff Lichtenstein – EchoFineProperties

By Echo Fine Properties

A Message from Jeff Lichtenstein……..
President and Broker of Echo Fine Properties.

My favorite client is one of my first.  Tony Cairo gave me an opportunity when I first started in 2001. I sold his estate in 2 weeks and found him a great condo right after that.  About 6 weeks ago, I closed on the condo I sold Tony in 2001. Tony is now 90 years old. He has the optimism and energy of a 30 year old. I called Tony up last week just to see how he was doing. He is fine. I said, “I’d ask if this virus reminds of you anything but you are too young.” Tony laughed and said, “Well, it kind of does. 1941, Pearl Harbor. The fear and rations were very similar. And we overcame and America will bounce back!” Meet Tony here!

Click to view our “Realtor-Safe” Virtual Open House showcase.

Being a Realtor is about people. One on one. I always ask a new client to tell me about themselves. What do you like to do? What is your family like? Hobbies?  What made you choose Florida?  Ask the questions and you’ll get the answers and I’ve met a lot of Tony Cairo’s along the way.

This past week has been about serving our community. Our Echo Fine Properties team including super agents Abe Kamor , Andrew Levy, and Dara Dickinson (and many more agents) went out and helped deliver food and medicine to the elderly.

We took our existing video department and are with the help of agents like Suzanne Slate and Sylvia Isaacs  creating and will continue to create videos for local businesses, free of charge. LOCAL COMMUNITY is about promoting our community. And if you or someone you know has a local business, call me or email me and we will feature it at no charge.

My 16 year old daughter Jade told me to quit watching the news. That prompted me to do a show called, “A Bit Of Sunshine From The Sunshine State.”   All about positive energy . Easy exercises for Seniors, meditation guru Tyler Bendeson (son of our agent Adam Bendeson), my daughter doing a segment called Young School to Old School, and my son giving tech tips to Seniors.  I got started and so did our team.  We got to work and have implemented maybe 5 years of new technology in 2 weeks. I told our brokerage you are all in a new movie called “Little”. “Little” is the opposite of “Big”. Tom Hanks got his wish from Zoltar to be a grownup.  In Echo’s version of “Little”, we all get to be 10 years old and have fun with new things.  We will all be teaching our children and grandchildren. Take a look at our Echo Facebook Page daily for updates.

𝗪𝗘 𝗣𝗔𝗬. Our unique brokerage model is set up perfectly for this market. And the reason is that 𝗪𝗘 𝗣𝗔𝗬 all of the marketing and advertising costs instead of the Realtor. Most homeowners don’t know who pays the expenses. Many people assume the brokerage pays but don’t care as long as their home is sold. The truth is the agent usually pays. The problem being that a 1-person entrepreneur doesn’t have the infrastructure, necessary talent, and finances to do it right. Therefore you see some cutting corners – for example doing things with their iPhone instead of using proper equipment. Furthermore, this takes their time away from them selling your home.  Our model has experts assisting our Realtors and freeing up their time. In essence when we take on the job of selling your home, you are hiring our in-house photographer, in-house photojournalist, in-house social media department, in-house client concierge, and in-house lead generation department. Having our own video department and using it for the last 3 years is an incredible advantage as we walk seamlessly into a Virtual VR world 🌎 with no learning curve. We purchased the latest VR equipment and are having a ball implementing it and forgetting the negatives of the day. 𝗪𝗘 𝗣𝗔𝗬 is why we can offer you our Home ECHOnomics Guarantee.  57 Promises to make sure everything that is supposed to happen happens. The way it should be!

We’ve invested in a $300,000  State-Of-The-Art Website with hyper local information and virtual reality expenditures over the past 3 years and are ready to tackle this market as soon as we come out of the gate. Tomorrow we have 9 Virtual Open Houses scheduled – we have worked to find a work-around so that we can present these homes while keeping everybody safe. Our agents are actually at home and presenting homes in a VR World! Jeff’s famous emoji Cookies 🍪 will be served!

Below is our work-around of virtual open houses without our Realtors being put in a compromised situation.  Tune in to our Facebook page to watch. Check them out and say hi to our Realtors that are hosting.  They might just say hi back! Also, take a look at our interview with our staff and Ryan Brown at Cross Country Mortgage. It’s fascinating and vital information as major changes are occurring right now.

We have a giant amount of growth expected through 2045. That will be accelerated as our weather, no taxes, lower costs, less congestion, and easier lifestyle are reasons that the Northeast and Midwest make us the place to be.

We were fortunate to be voted Best Brokerage out of 3696 Brokers in Palm Beach County by the Palm Beach Post for 2020.  We hope we are living up to that award and look forward to serving you, our friend and customer when this virus gets the hell out of here.  And like Tony Cairo said, we can’t wait until it does.


We are thinking of you. Be safe and we will get through this as a COMMUNITY!


Most Sincerely,

Jeff Lichtenstein

Posted in Uncategorized on March 28, 2020 at 11:03 am.


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