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27 FEB

Can You Be Objective??? | Part 1

By Jeff Lichtenstein

When preparing to sell something, the use of an objective and informed third party is always the best idea. The reasons are simple. First, there is no emotional attachment to the item(s) which can cloud your perspective on the true value. Second, a seasoned professional deals in these items regularly and sees them only in terms of their relationship to other similar items currently on the market.

Now, let’s talk real estate. Can you be objective???

Selling a house can be a difficult event. If the move is involuntary (like getting transferred with your company), there is the “But I don’t want to move!” emotion. You will have to leave all your familiar surroundings, friends, and historical reference points and adapt to another town. Similar to a child leaving home, you have so many emotional attachments it’s hard to view the situation objectively. If it’s a voluntary move, you may need all the financial freedom as quickly as possible to expedite your relocation. This is why you need a professional real estate agent.

I often say that picking an agent to work with is just like picking a doctor. In addition to professional prowess, bedside manner is critical during emotionally charged events. My dad uses a medical specialist who has all the pedigrees in the world but fails to exhibit the needed empathy a patient needs. And you need an agent who will “give it to me straight”.

So when selling your home, the idea that you built those really nice shelves in the garage or you installed Berber carpet in the guest room is inconsequential. And overpricing is something to be avoided at all costs. So use a professional real estate agent.

A professional sees homes for sale all the time and is not emotionally attached to them. They can see your home for exactly what it is…a box of blocks with a roof, and maybe a view. And let them help you get the home priced correctly from the start when most showing activity occurs. Cut the emotional strings and your home selling experience will be much smoother and stress free.

Posted in Homes For Sale on February 27, 2011 at 5:34 am.


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