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One spring break during my high school years, I went to visit my grandparents in California. Grandma Harriet called me before I left and asked me if I had a fake ID. Gobsmacked, I said “uh, no.” I asked if she wanted to go to the bars. She said no, it was to get into the Bingo parlors. A few years later, I went to the western side of Chicago in Cicero. There, a shady store owner without question gave me an ID with the name of Max Bruno and I turned 21 at 18 years of age. Although I didn’t use the ID to go play Bingo.
Today I’m 55 and I want to turn back the clock. They say that 55 is the new 45 except when you go to IHOP or the movies where you get a price break. Then I’m happy to show my age. But in a reverse, doing research for this article, I discovered in some ways that 55 is the new 65! Here for my readers are 37 discounts for 55 year-olds. Feel free to use or for you youngsters to forward to your parents. Caesars in Vegas (actually starting at 50), most cruise lines, and rental car agencies all have 55+ discounts. Walgreens has a 55+ day every Tuesday with 20% discounts. AT&T, Verizon, T-Mobile, and even Amazon Prime Membership also all have discounts.
Real estate has higher numbers that were the norms years ago but now are much different. To avoid writing up or accepting numbers that are out of date, here are 4 numbers to pay attention to and the reasons why….
30 to 14
When I started 25 years ago, you always needed at least 30 days for loan approval. Not anymore, at least with more nimble and proficient loan companies. Ryan Brown, the loan advisor I have used for years, has gotten a loan done in as little as 7 days. Technology being one reason. Data is also much easier to get for real estate appraisers when appraising and for title companies pulling title search dates. Writing in 7 or 14 days for loan approval is a must on the listing side. First, it cuts down on holding up a sale in a contingency for 30 days. Second, it gives back marketing time if the deal isn’t going to occur. Time is critical right now during season and who has time to hold up valuable marketing for 30 days?!? For Buyers, writing 14 days for mortgage time instead of 30 days puts you on par with the cash buyer. Both the cash buyer and mortgage buyer still need to do an inspection so if you have the same cancellation periods, what is the difference? One note on this, Buyers must get their preapprovals done early before they are in the middle of shopping. Also, use a local mortgage broker like Ryan. The big box online companies don’t have the same sense of urgency and don’t know the local players. Relationships with vendors are important because you need fast service, and you need reports that are honest with no errors. Having a local mortgage broker who lives and breathes the local market is critical to getting a deal done. Short approvals never happen with the national 1-800 “get approved today” online companies.
48 to 24
The standard 48 hours to get a response is almost never used anymore. Everyone has a smart phone and is available anywhere on the planet. The excuse of “I’m on a cruise” or “they are old and don’t know how to use email” just doesn’t fly anymore. I always do the same day or at most 24 hours for time of acceptance.
15 to 7
The inspection default time is 15 days. As a listing agent I bring it down to 7 days. When I started, inspectors never took photos. The smart phone was invented and that all changed. Reports are now instantaneous once the inspection is complete. Getting it over to a vendor for repairs can also happen the same day. Good agents have resources to get things done. Extensions can always be utilized if something takes longer to diagnose.
60 to 30
It used to be that 45-60 days was the average closing time. Now it’s 30-45. That’s because it just takes a shorter time to get all of the above done along with electronic signatures, wiring monies instead of checking, and texting/email.
And if you know anyone in South Florida who makes fake ID’s, please tell me. I’d like get my kids some of those ID’s for being 55 years of age. Lots of savings!
Jeff Lichtenstein, originally from Chicago, got his start in the home furnishings textile business where he traveled over 35 weeks a year selling fabrics. After the family business was sold, Jeff moved to Florida and became a real estate agent. Today he is the owner and broker of Echo Fine Properties, a luxury residential brokerage voted best brokerage of the year. Jeff manages a non-traditional model of real estate that mimics a traditional business model. Echo has 100 agents, an average of one million dollars per transaction and over 500 million in annual sales. Between traveling for work and annual family trips to national parks with his wife and 2 now adult children, Jeff has visited 49 states. He is also one of the few Chicago White Sox fans you’ll ever meet. Some publications he has been quoted in.
Author of business & leadership book How Making a Sandwich Can Change Your World – The Amazing Success of the PB&J Strategy – Available to Buy Now!
Feel free to ask him a question directly at [email protected] including a complementary valuation of your home.






Main Office
561.500.ECHODirect Line
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561.500.ECHOEcho Fine Properties, winner of Best Brokerage of the Palm Beaches in 2020, 2021, 2022, 2023, 2024, 2025, and 2026 is located in Palm Beach Gardens, Florida. We are a family-owned local brokerage that prides itself on having the finest full time luxury real estate agents who know the area backward and forward. Each agent is hand selected to join us for their knowledge of the area including golf club communities, gated communities, equestrian and ranch estates, condominiums, and waterfront and boating estates. Echo is unique in real estate in that our company pays for all marketing, advertising, and all support which is handled in-house. WE PAY, which lets the agent concentrate on our customers. Unlike other firms, agents never have to compromise the marketing budget. Our Home ECHOnomics Guarantee offers an unheard of 57-promises. This website consists of 5 separate MLS feeds, giving 100% accuracy ranging from Miami to Fort Lauderdale to Palm Beach to Martin County.
*Interest rates, loan terms, down payments, monthly payments, application fees, points, mortgage insurance, property appraisal, credit profile, closing costs, escrow requirements, governmental policies, market conditions, HOA dues, homeowner's insurance and other factors shown are estimates provided for informational purposes only. This information deemed reliable but cannot be guaranteed accurate; we urge you to consult with your mortgage loan provider as these rates are subject to change without notice and are typically updated weekly. Actual rates, payments and costs may vary. All loans are subject to credit approval. Mortgage rates, loan terms and conditions provided by Ryan D. Brown, CrossCountry Mortgage, LLC (NMLS #334861) Telephone: 561.707.0277. CrossCountry Mortgage, LLC is an Equal Housing Lender (NMLS #3029). Use of this website and information available from it is subject to CrossCountry Mortgage LLC website. See Echo Fine Properties LLC Disclosure & Disclaimer Notice. This paragraph shall not constitute an endorsement, recommendation, suggestion or referral; you must make your own decision regarding the selection of a mortgage broker, bank or lending institution.
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