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20 JUN

Palm Beach Gardens Homes for Sale | Should I Hold An Open House?

By Dave Keys

Should you as a seller hold an open house to sell your Palm Beach Gardens home? Does the time-honored practice even work for Palm Beach Gardens homes for sale?

Forty Percent of people search for homes being available for a planned tour, according to National Real Estate data.

Yes, open houses work, but not always for the reason the seller has in mind when considering one. What happens behind the scenes of the open house event is increased advertising in simultaneous venues- magazine and newspaper advertising, direct mail, email campaigns and more. This increased exposure reaches more potential buyers for your Palm Beach Gardens home. Newspaper marketing is eschewed by some agents but In Palm Beach County, the traditional newspaper is still heavily subscribed to and read. In Palm Beach Gardens and Jupiter communities, seventy percent of residents read the local paper.

Residual impact of a weekend open house is easily observed. Often, afterward, you’ll see a spike in showings the following Monday or Tuesday. According to the Association of Realtors, forty eight percent of people search using the terms, open house or open houses. An open house is a definite way to increase exposure to local markets. Open houses are an effective way for real estate agents to acquire new leads as well.

While many agents believe the sale of a house is all in the technology of MLS listings and online marketing, many people still enjoy the real physical experience of taking in a home in person whether it is a new home or an existing home. Interestingly, many agents who go to the trouble of holding and promoting open houses proceed little further in their effort. Less than half do appropriate lead capturing activity during the event. Even fewer engage proactively in effective followup after the open house. The sales process is often not overseen by anyone and agents are not followed up themselves by anyone. The organization an agent is working with can make the difference between an effective marketing campaign or an ineffective churning of visitors and casual observers while buyers move on to those more effective at engaging in the sales process. Open houses are an important, but incremental part of the real estate marketing process.

Even as a political figure should be properly vetted, it is in the interest of a homeowner to carefully review every part of an agent’s and real estate organization’s marketing strategy and practices in every way possible prior to making a choice in who will represent them in their home transaction.

Our real estate marketing is comprehensively structured and organized. We have sold over 352 homes in eight years right here in Palm Beach Gardens and surrounding communities. This has been a result of a marketing plan that includes all the elements of the sales process including well-planned open house events.

Posted in Palm Beach Gardens homes for sale on June 20, 2010 at 12:32 am.


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