Archive for the ‘Ask Jeff’ Category

Echo TV

February 22nd, 2018

Echo TV

#EchoTV…Why we are the BEST at showing your 🏠!

Owner Jeff Lichtenstein explains what sets us apart when showing your home to potential buyers…

We show all of our homes in person & get there early to make sure everything is perfect…

We find out everything we can about potential buyer and report back to you…

The Echo Fine Properties team is your representative & always working for YOU!

See our Facebook post here.



Find Out How Much Equity You Have in Your Florida Home 🏡?

Staging tips!

January 24th, 2018

Staging tips!

#EchoTV…Staging Tips!

Owner Jeff Lichtenstein explains how we help our clients properly stage their home…

See our Facebook video here.

We are an advocate for YOU! We tell you the truth and find solutions to making your home stand out!



Echo TV

October 26th, 2017

Echo TV


#EchoTV…Owner Jeff Lichtenstein tells us how to properly price your home using the rule of 25, 50, dollar bill, and 2 dollar bill…look for more episodes of EchoTV with Jeff and if you have any real estate questions feel free to post them on our Facebook page…Enjoy!

See our Facebook post here



Reasons For Not Using a FSBO or Discount Broker

November 24th, 2015

There are lots of reasons to use a Realtor when selling your home. Here are 18 of them.

  1. Discount brokers do discount marketing. They won’t get market value. If there is a pool of 50 buyers, he will miss 35 of them. Thus, the top price range should be slotted for 10% less.
  2. Marketing material will be non-existent.
  3. They don’t have the proper mediums to place the marketing material.
  4. Photos won’t have night shots, HDR, drone, angles, etc.
  5. Write-up will be worded improperly.
  6. Brochure will be amateurish.
  7. Web presence will be non-existent.
  8. They don’t have the database.
  9. Open house avenues will not be there.
  10. Mistakes will happen in MLS like the one with the development field not being in because no one knows what they are doing.
  11. It won’t be in our IDX, meaning it won’t be on the local Realtors’ websites.
  12. The Buyers knows they are using a discount broker and is saving 3% commission. The Buyer will want that 3% commission. They will actually assume it. Thus, offers will come in 3% less than normal.
  13. Buyers have no sense of urgency with discount brokers.
  14. There is no go between. Only a fool sells his own home.
  15. The Seller has no other inventory to flip them.
  16. The Seller is out of their element in negotiating a transaction. I look at 4-5 contracts a week and have done that for 15 years. How can a Seller doing this on a one-time basis possibly understand the contract and pick up on all the nuances in the negotiation doing it for the first time? It takes years to hone this skill. Even licensed Realtors from different states typically use a Realtor because state laws are so different.
  17. No one will be pushing the property in the field.
  18. The seller is ripe for being taken advantage of. They won’t know if the title is normally charged by the buyer/seller, how to fill out contracts, what disclosures to give, etc.  The seller can’t know because they don’t do this every day. 1,000 errors will happen.

So much more…

Terms Can Make The Difference In A House Sale

October 9th, 2015

One of our agents successfully negotiated a contract on a Tequesta home for a Buyer she was representing. Her price was equal to others and it was also contingent upon a loan. Our deal was chosen because we offered better terms. Instead of a 15-day AS IS inspection period, we brought it to 7 days. We gave a closing date that the Seller liked. When all things are equal, the “Terms” can get a deal done for you!